As of 2018, The Lakelands gained new members from the Parry Sound and Area Association of REALTORS® increasing its membership to over 770 and moving jurisdictional boundaries now including the District of Parry Sound. Although talks began last fall between Associations after Executive Officer, Meg Cameron-Hammel announced her early retirement, the decision to dissolve Parry Sound and its membership joining The Lakelands was not made hastily.
“Both Associations had a common goal to minimize disruption to our Realtor members before, during, and after the transition” said Mike Stahls, President of The Lakelands. “It was sad to see Meg go after almost thirty years, but her dedication and passion will be fondly remembered by all. We are confident our new members will enjoy the suite of tools, services and professional development opportunities that The Lakelands has to offer.”
Following approval from the respective Board of Directors and membership, The Lakelands eagerly went to work onboarding its new members. This opportunity also presented the time rebrand the Association with a new logo. The Lakelands carefully considered each district in the new logo creation, the waves in the new logo represent unity to strengthen our vast regions. The Association worked with a local marketing agency Well Known company, for its redesign.
All brands need to evolve and align its values and characteristics with that of the time. The Lakelands President Mike Stahls said,”We wanted to simplify our logo and rebrand under a clean updated look.”
The Lakelands Association of REALTORS® is a professional organization committed to serving its 770+ REALTOR® members with the tools, advocacy and professional development opportunities required to promote excellence, knowledge and a high standard of ethics and business practices.
Our members provide real estate services representing different land use properties ranging from recreational, residential and commercial throughout the major geographical areas within the regions of the District of Parry Sound, District Municipality of Muskoka, Haliburton County and Northern Simcoe County including the City of Orillia.
REALTORS® are champions of homeownership and are committed to improving Quality of Life by supporting policies that help ensure economic vitality, provide housing opportunities, preserve the environment, protect property owners and build better communities with good schools and safe neighbourhoods