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The Lakelands Association of REALTORS® Is Going Virtual!

As a not-for-profit association, The Lakelands Association of REALTORS® (The Lakelands) takes pride in providing the tools, resources, and education to support members’ success and professionalism. With the dedication of its volunteer members, the association has continued to evolve over the years to keep up with the everchanging needs and requirements of its REALTOR® members.

In 2019, the association began the discussion on the use of their office buildings, located in Collingwood and Huntsville. It was clear that members were no longer required to visit the association offices as most business is conducted online. Everyday business actually looked a lot different for REALTORS® back in the day. Before having access to technology, members used the office buildings to drop off listings and photos for processing, Brokerages were picking up MLS® catalogues, sold books, and later on consumer guides for distribution. Forms, stickers, and lockboxes had to be picked up, and payment was done by cheque. Director, committee and staff meetings were also held at the offices. Having a physical location made sense for decades, but that’s no longer the case. And to maintain the two buildings is a great expense.

As the pandemic forced staff to work from home, it allowed the association to take advantage of technology and in return, staff were more productive and happier while working virtually. This solidified that a brick and mortar building was not only irrelevant for members, but also for staff.

With that said, we are excited to announce that in May 2022 members of The Lakelands voted to sell both the Collingwood and Huntsville office. The association will now work to prepare both buildings for sale and requesting RFPs for its members to assist with the transaction. Profits of both buildings will be used to further support members’ success and our communities. We appreciate all members for their involvement and support to help guide the association towards positive change benefiting the REALTOR® profession.

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The Lakelands Association of REALTORS® represents more than 1,600 REALTORS®. There are several major geographical areas within the Association’s boundaries, including parts of Severn and Georgian Bay Townships; Wasaga Beach, Clearview Township, Collingwood, The Blue Mountains, and portions of the Municipality of Meaford, Grey Highlands. As well as the Towns of Midland and Penetanguishene, the Townships of Tay, and Tiny. In the heart of Canada’s Cottage Country; Parry Sound, Muskoka, Haliburton, Orillia, Gravenhurst, Bracebridge, Muskoka Lakes, Huntsville, and Lake of Bays. Most within our geographical area are located less than a two-hour drive north of Toronto. Each offers a unique blend of properties ranging from residential homes to smaller towns and the rural areas in-between, as well as a mix of waterfront homes/cottages on the many rivers and lakes that range from the smaller entry-level properties to the prestigious.

Provided by:
Chuck Murney, President
The Lakelands Association of REALTORS®
info@chuckmurney.com

REALTOR® is a trademark that identifies real estate professionals who are members of The Canadian Real Estate Association (CREA) and, as such, subscribe to a high standard of professional service and to a strict Code of Ethics.